Funded Account

A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.

What it means in practice

A funded account is the outcome of successfully completing an evaluation challenge offered by a proprietary trading firm. The trader begins by making a challenge purchase - paying a fee to enter the evaluation. If the trader meets the performance and risk criteria, the firm provides a funded account loaded with the firm's capital. The trader then trades this account under specific rules, and profits are split between the trader and the firm according to a predefined ratio.

In the context of affiliate programs, funded accounts create a multi-step conversion funnel. Affiliates drive traders to purchase challenges, earning a CPA commission per purchase through their affiliate link. Because most traders do not pass on their first attempt, repeat purchases - where traders buy new challenges after failed evaluations - create recurring revenue opportunities for affiliates and are an important part of the prop trading affiliate model.

Tracking funded accounts within affiliate programs requires linking the initial challenge purchase to the funded stage. Qualification rules define when a commission triggers - whether at the point of purchase, upon passing the evaluation, or when the funded account is activated. Each stage can carry a different commission value. Server-side postback calls confirm each conversion event, ensuring accurate attribution across the full funnel.

How Funded Account works across industries

See how funded account is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.

Prop Trading

Funded Account in prop trading acquisition flows

The funded account is the end goal of the customer journey in prop trading. Most firms see 10-20% pass rates on evaluations, making the challenge purchase - rather than the funded account itself - the primary affiliate conversion event. Programs may offer different CPA rates for challenge purchases vs. funded accounts, or RevShare on repeat purchases to align affiliate incentives with trader retention.
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How Track360 handles this

Track360 tracks the full prop trading funnel from challenge purchase through evaluation to funded account status, enabling operators to set different commission tiers based on conversion stage and configure qualification rules for each step.

FAQ

Frequently Asked Questions

Common questions about funded account, how it works in affiliate programs, and where it shows up across Track360's supported verticals.

A funded account is a trading account provided by a prop firm to a trader who has successfully passed an evaluation challenge. The trader uses the firm's capital to trade under defined risk parameters, and profits are shared between the trader and the firm based on a pre-agreed split.

Related Terms

Prop Trading

Challenge Purchase

Prop Trading
Read Definition

A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.

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Commission & Payouts

CPA (Cost Per Acquisition)

iGamingForexProp Trading
Read Definition

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

Commission & PayoutsRead More →
Fraud & Compliance

Qualification Rules

iGamingForexProp Trading
Read Definition

Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.

Fraud & ComplianceRead More →
General

Affiliate Program

iGamingForexProp Trading
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A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.

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Tracking & Attribution

Postback

iGamingForexProp Trading
Read Definition

A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.

Tracking & AttributionRead More →
Prop Trading

Instant Funding

Prop Trading
Read Definition

Instant funding is a prop trading model where traders receive a funded account immediately without completing an evaluation challenge first.

Prop TradingRead More →
Prop Trading

Profit Target

Prop Trading
Read Definition

A profit target is the percentage gain a trader must achieve during a prop firm evaluation phase to qualify for a funded account.

Prop TradingRead More →
Prop Trading

Daily Loss Limit

Prop TradingForex
Read Definition

A daily loss limit is the maximum amount a trader can lose in a single trading day before their account is suspended or failed in a prop firm evaluation.

Prop TradingRead More →
From the Blog

Related Articles

Further reading on funded account and related affiliate program topics.

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