Revenue Per FTD

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

FTD rate is the percentage of referred users who complete a first-time deposit, measuring how effectively affiliate traffic converts into depositing players.

Revenue Per Player (RPP) measures the average revenue an operator generates from each active player over a defined period, used to calibrate affiliate commission structures.

The average revenue an affiliate earns per click sent to an operator, calculated by dividing total affiliate earnings by total clicks over a given period.

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.

NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

A player who completes their first qualifying real-money deposit on an iGaming or sportsbook platform, typically the conversion event that triggers CPA payouts to affiliates.