Gold Coins
Gold Coins are the primary virtual currency in sweepstakes casinos, purchased by players for entertainment-only gameplay with no real-money redemption value.
What it means in practice
Gold Coins are the play-for-fun virtual currency used in sweepstakes casinos. Players purchase Gold Coin packages with real money, and these coins are used to play casino-style games purely for entertainment. Gold Coins themselves have no cash redemption value and cannot be exchanged for real prizes. Their sole purpose is to enable gameplay in the fun-play portion of the platform.
The purchase of Gold Coins is the primary revenue driver for sweepstakes casino operators. When a player buys a Gold Coin package, they typically receive a bonus allocation of Sweeps Coins as a promotional incentive. This bundling mechanism is central to the sweepstakes model: the player is purchasing entertainment value (Gold Coins), and the redeemable currency (Sweeps Coins) is provided free as a promotion, satisfying the legal requirement that no purchase is necessary to obtain sweepstakes entries.
For affiliate marketers, Gold Coin purchases function as the primary conversion event. Unlike traditional iGaming where the FTD (First Time Deposit) is the standard metric, sweepstakes affiliates track first Gold Coin purchase as their key acquisition event. CPA deals are typically structured around this purchase event, and revenue share models are calculated based on net Gold Coin revenue rather than traditional GGR or NGR.
How Gold Coins works across industries
See how gold coins is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports tracking virtual currency purchases as conversion events for affiliate attribution. Operators can configure commission rules based on Gold Coin purchase amounts and set qualification criteria tied to purchase behavior.
Frequently Asked Questions
Common questions about gold coins, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Gold Coins are the primary virtual currency that players purchase for entertainment gameplay. They have no cash redemption value and are used solely to play casino-style games for fun. When players buy Gold Coin packages, they typically receive bonus Sweeps Coins as a promotional incentive.
Related Terms
Sweepstakes Casino
A sweepstakes casino is an online gaming platform that operates under a dual-currency model, using virtual currencies instead of real-money wagering to comply with US sweepstakes law.
Sweeps Coins
Sweeps Coins are the redeemable virtual currency in sweepstakes casinos, obtained for free through promotions or no-purchase entry methods, and exchangeable for real prizes once playthrough requirements are met.
Virtual Currency Tracking
Virtual currency tracking is the process of attributing virtual currency purchase events to affiliate referrals for commission calculation in sweepstakes casino affiliate programs.
Dual Currency Model
The dual currency model is the legal framework sweepstakes casinos use, offering a purchasable currency for play and a redeemable currency that can be won and cashed out.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Conversion Rate
The percentage of clicks or visitors that complete a desired action, such as making a first deposit, opening an account, or purchasing a trading challenge.
Sweepstakes Affiliate Program
A sweepstakes affiliate program is a partner program operated by a sweepstakes casino that compensates affiliates for referring players who register and purchase virtual currency packages.
Gold Coins vs Sweeps Coins
Gold coins are virtual currency used for entertainment play with no cash value, while sweeps coins can be redeemed for real prizes under sweepstakes laws.
Continue Learning
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